- Collection and use of big data have become increasingly important to any company seeking to interact with its stakeholders
- SRAX’s Sequire, an investor intelligence platform, provides its publicly listed corporate client base with insights gleaned from over 1 million strong investor user base
- Sequire allows companies to accurately gather, harness key investor data points, which can help boost their market value and shareholder base
SRAX (NASDAQ: SRAX), a financial technology company focused around unlocking data and insights for publicly traded companies through Sequire, has seen its services gain increased prominence as investors and corporations radically shift the manner in which they interact with one another. Publicly listed companies have progressively turned towards the use of artificial intelligence, machine learning and the collation of big data to improve upon communication and dealings with existing and potential investors. With investors increasingly incorporating new technologies into their processes as they search for an investment edge, corporations have trended towards following suit – however, the task has not come about without its own inherent challenges.
One of the key quandaries faced by corporations is the daunting task of managing vast and ever-changing quantities of data while simultaneously attempting to leverage it as a strategic asset (https://ibn.fm/EIK8A). Launched as a stand-alone platform in early 2020, Sequire, SRAX’s SAAS investor intelligence platform, has sought to address this corporate need by leveraging the over 1 million investors and traders on its platform. Sequire helps harness the digital insights garnered from its active user base in a bid to help its publicly listed corporate clients with their individual investor outreach programs.
Sequire allows its corporate customers to track their shareholders’ selling and buying trends, search and monitor key investors, track outstanding warrants, receive the latest company specific news and media and even create and send out customized shareholder surveys designed to bring forth their stake-holders’ insights and opinions (https://ibn.fm/i2d2n).
The proper use of investor data can have a significant impact on a listed company’s fortunes. In one example, SRAX’s management illustrated the platform’s potential wherein a single corporate subscriber using Sequire witnessed their number of individual shareholders swell from 3,000 to over 360,000 throughout the course of their tenure on the platform (https://ibn.fm/CCakX).
However, the mismanagement of data can impact a company’s potential results. A study carried out by Forbes magazine found that over 70% of active party-data held by companies was incorrect, ambiguous, and/or incomplete (https://ibn.fm/J6Pkw). Situations like these have consequently increased the demand for investor intelligence platforms such as Sequire, which can assist corporations collect and accurately utilize the data and insights gathered from a broad cross-section of the global investor universe.
Over time, big data and artificial intelligence are set to become increasingly significant factors governing the development of the investor relations function – providing issuers with greater insights into their end investors while simultaneously allowing them to personalize their end interactions with the latter group (https://ibn.fm/61zUT). The recognition of these upcoming changes has underpinned the ongoing development of the Sequire platform, ideally situating it to benefit from the ongoing radical transformation of the global investor relations industry.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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