SRAX (NASDAQ: SRAX), a financial technology company that unlocks data and insights for publicly traded companies, has reported that a major CPG company activated BIGtoken’s proprietary consumer panels to create drive purchases of a new product. Built by SRAX, BIGtoken allowed a large global food and beverage company to create an insight-driven, digital campaign that outperformed all other marketing tactics used by the company. The outcome of the campaign — a 45% purchase lift at participating stores — was made available through a case study. The case study reports that, as a result of using the BIGtoken platform, this campaign had the highest recall rate of all channels, outperforming in-store tactics and other digital offers. “This new case study underscores the sheer power and capacity the BIGtoken platform has in identifying real purchase intenders within niche markets and then building those audiences at scale,” said BIGtoken EVP George Stella in the press release. “We leveraged the full scope of the platform for this major CPG company from activating against our panel insights-driven audiences to measuring campaign effectiveness on purchase intent. BIGtoken is a closed loop solution, which is what makes this platform unlike any other.”
To view the full case study, visit http://ibn.fm/lpCzl
To view the full press release, visit http://ibn.fm/67KM7
About SRAX Inc.
SRAX (NASDAQ: SRAX) is a financial technology company that unlocks data and insights for publicly traded companies. Through its premier investor intelligence and communications platform, Sequire, SRAX allows companies to track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information about the company, visit www.SRAX.com and www.MySequire.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
About MissionIRNewsBreaks
MissionIRNewsBreaks provide a rapid summary of corporate news that catch the attention of MissionIR. MissionIRNewsBreaks are created by our Team of professional journalists that keep a constant eye on the markets, these posts are designed to inform you on the latest happenings of our clients and other publicly traded companies on our radar. From earnings, acquisitions and agreements to conference attendance and clinical study results, our news breaks keep you up-to-date with the day’s top movers. MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.
MissionIR (MIR)
Atlanta, Georgia
www.MissionIR.com
404.941.8975 Office
Editor@MissionIR.com
Please see full terms of use and disclaimers on the Mission Investor Relations website applicable to all content provided by MIR, wherever published or re-published: http://www.missionir.com/disclaimer.html
