- -SRAX’s BIGtoken platform announced launch of BIG Seasons payment system
- -Over course of each three-month long ‘season’, users earn points through variety of methods – including filling out surveys, uploading purchase receipts, referring new subscribers
- -At season’s end, BIGtoken users can opt to redeem their earned points
- -BIG Seasons marks SRAX’s latest growth initiative as company seeks to continue development of its 16.7 million user BIGtoken consumer data intelligence platform
SRAX Inc. (NASDAQ: SRAX), a digital marketing pioneer focused on providing consumer data management services, has announced the launch of a new payment system for its proprietary BIGtoken platform. Through its revolutionary BIGtoken platform, which boasted 16.7 million users as of the end of the first quarter of 2020, SRAX enables its subscribers to provide their advertisers with access to verified consumer data, which in turn can help companies better reach and serve their audiences. Now, as a part of its new initiative to continue growing out its platform, SRAX has announced the launch of BIG Seasons – a new payment system for the millions of subscribers on its platform (http://ibn.fm/xhrEV).
BIGtoken’s recent BIG Season officially launched on July 1, 2020 in the U.S., UK, Canada, Australia, New Zealand and South Africa. Each BIG Season is set to run for three months at a time, during which time platform subscribers will be able to earn points by engaging in a myriad of different activities. At the end of each season, users will be able to cash out their points and opt to receive their payments through PayPal, gift cards or through a charitable donation made on their behalf.
In turn, BIGtoken has now made it easier than ever for its users to earn more points. In addition to the platform’s characteristic one-swipe surveys, users will also be able to carry out High Point Surveys (i.e. traditional, long-form surveys provided by brands), BIG Rewards (e.g. brand promotions which ask users to scan receipts for instant rebates – only in the U.S. for now), and Sponsored Actions, which allow users to earn points by watching videos, playing games, and more. Lastly, users will be able to earn more points than ever before by introducing new subscribers to the BIGtoken platform.
By earnings points, BIGtoken users are able to raise their tiering within the application. Platform subscribers will enjoy further benefits as they see their point tiers rise through the five available levels, beginning as a ‘Starter’ all the way through to gaining the coveted ‘Influencer’ rank. With all payments being made within 15 days following the conclusion of each season, BIGtoken has made it easier than ever for consumers to own and manage access to their data while gaining compensation in return.
A recent study by MarketsandMarkets estimated that the Big Data industry would rise to a value of $229.4 billion by 2025 (http://ibn.fm/TvIPU), implying a compounded aggregate growth rate of 11 percent per annum over the next 5 years. SRAX has sought to capitalize on the growing demand for quantifiable and detailed consumer data through the creation and development of its proprietary BIGtoken platform – providing an invaluable bridge between companies and their target demographic audiences. Following the launch of the BIG Seasons payment system, and with the big data industry set to increase exponentially in size over the next five years, SRAX and its proprietary platform seem well-positioned to benefit from the swelling tide of growth.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
About MissionIR
MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.
For more information, visit www.MissionIR.com
MissionIR (MIR)
Atlanta, Georgia
www.MissionIR.com
404.941.8975 Office
Editor@MissionIR.com
Please see full terms of use and disclaimers on the Mission Investor Relations website applicable to all content provided by MIR, wherever published or re-published: http://www.missionir.com/disclaimer.html
