Digital-marketing and consumer-data-management technology
platform company SRAX
(NASDAQ: SRAX) has developed a consumer-managed data marketplace via
its BIGtoken platform that enables people to own and earn from their data. An
article discussing the company reads, “After being operational for a year, SRAX
decided to poll its BIGtoken community regarding its data-privacy awareness.
The survey yielded valuable insights into the way consumers view their online
presence. For SRAX, one promising result of the survey showed that 62% of its
users would allow more advertisements if they were being paid for the data that
delivered the ad. Of concern for the company is its finding that the majority
of consumers are concerned about browser privacy but aren’t as aware of how
social-media apps have access to their data. Survey results indicated that many
social-media users aren’t taking the basic steps necessary to protect themselves
— and these stats come from a polled group that had opted into data privacy.
Survey results clearly indicate much can still be done when it comes to
educating and equipping consumers to take ownership of what is rightfully
theirs. . . . SRAX has risen to the challenge with its BIGtoken Insight on
Consumer Data Privacy (http://ibn.fm/njats).
The SRAX platform provides agencies, businesses and individuals with the
ability to grow brand awareness and loyalty. It places the brand’s information
in the hands of individuals who are more likely to turn into a loyal customer
rather than those who are targeted through data mining. Through SRAX, consumers
have willingly opted into the targeted messages expressing an interest in the
product. Because consumers are in charge of their own personal data and the
brand’s use of that data, it creates transparency and trust between the two.
Rather than receiving a request to delete data and potentially leaving on
negative terms, brands are able to engage with pre-approval. A personalized
shopper ad is experienced, foot traffic and purchases are increased, and the
brand’s ROIs are increased.”
To view the full article, visit http://ibn.fm/T0xEw
About SRAX Inc.
SRAX (NASDAQ: SRAX) is a digital-marketing and
consumer-data-management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and the characteristics of those consumers across
marketing channels. Monetizing its data sets, SRAX is growing multiple,
recurring revenue streams through its various platforms. Through its BIGtoken
platform, SRAX has developed a consumer-managed data marketplace where people
can own and earn from their data, thereby offering everyone in the internet
ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital
competitive advantage for brands in the CPG, automotive, investor relations,
luxury and lifestyle verticals by integrating all aspects of the advertising
experience, including verified consumer participation, into one platform. For
more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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