Leading omni-direct lifestyle company Youngevity International, Inc. (NASDAQ: YGYI) today announced that it will add Icelandic Glacial – The Purest Tasting Water on Earth – to its growing, multifaceted lineup of health, wellness and food and beverage lifestyle brands through its entry into an exclusive sales and marketing agreement. Under the agreement, Youngevity and Icelandic Glacial will form a three-year, exclusive cross-marketing partnership that will include packaging the super-premium spring water from Iceland with various Youngevity products, such as its 90 For Life supplements. The partners will work exclusively with one another as joint development partners to create new products, which will be made available through Youngevity’s sizeable direct selling network, while placing the potential for a drinkable CBD product at the forefront of possible collaborations.
“I’m ecstatic to have a brand like Icelandic Glacial join the Youngevity team,” YGYI CEO Steve Wallach stated in the news release. “Icelandic Glacial offers a product unlike anything else on the market. Its rare, naturally occurring high pH level and unique lava rock filtering system certainly set it apart. But beyond that, Icelandic Glacial is the world’s first Carbon Neutral bottled water company. It’s perfectly positioned to serve not only customers who want a pure tasting water that makes them feel and perform their best, but also eco-friendly consumers who want to make sure their money goes to brands with a conscience.”
To view the full press release, visit http://ibn.fm/iJPwg
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com
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