- NUGL
pressing first mover status with wide array of search variables for
cannabis consumers
- Recent
“Stock Day” interview and sales VP addition highlight company’s increasing
exposure to marketplace
- NUGL
exceeds estimates for application downloads and sign-ups
NUGL Inc. (OTC: NUGL), an internet-based search engine that
gives cannabis users a responsive directory specialized to their need to find
outlets with defined products, is continuing to roll out new features,
including options that allow members to share comments on their results, as the
company prepares to monetize its operations with new growth.
“We are getting into the market very methodically. We are
gaining users and brands. We are putting together some strategic alliances.
It’s going good,” C.J. Melone, the company’s technical engineer of software
programming, told “Stock Day” host Everett Jolly in a recent interview (http://ibn.fm/y9mIU).
“We built an application that addresses every type of
business in the 420 sector, such as services from a CPA or a real estate agent.
We cover dispensaries and hydro-stores, and we really focus on a brand – for
example, a new vape pen coming out or a new strain of marijuana,” Melone
continued. “We are growing every day. We are not trying to do things on a whim.
We are in this for the long haul.”
NUGL is the cannabis industry’s first search app and online
directory offering metasearch power with unbiased search results that don’t
foster paid placement listings or preferential outside reviews. The search
engine serves an international market without geographic borders and offers
users a simple way to verify the cannabis brand retailers closest to the
consumer with the desired products or services, including ancillary services
such as medical or legal help.
The growth of client traffic and application downloads has
advanced the possibility of advertising placements that will include featured
listings, pulsating icons on the map, unobtrusive pop-ups for messages and
internal “blasts” to users. Melone said that the company is beginning to accept
advertising to monetize its app and will look at other options after about 30
days as it analyzes usage.
“The challenge is always marketing and gaining those
eyeballs. And then the second challenge, that we are doing pretty well with, is
really educating people… and really teaching these brands how to become more
sophisticated and market their product and bring it to market. A lot of things
that they can do in the industry they can simply can do in the software,”
Melone added.
The company builds profiles that also link marijuana
industry insiders with each other in a B2B capacity, allowing new ventures
access to a network that might otherwise be hard to establish. Melone noted
that the app has a lot of the same features offered by larger competitors, but
“with the B2B application that we offer on the back end, in the cannabis space
we really don’t have any competition yet.”
Melone expects that to change, making NUGL responsible for
staying relevant and responsive to its users. The company grew fast at launch
thanks in large part to a social media presence that reached about 10,000
followers in its first month (http://ibn.fm/uHaj7).
NUGL also recently announced its decision to bring Bob
Waters on board as vice president of sales (http://ibn.fm/VMc4b). Waters, the former associate
publisher and sales director of Culture Magazine, exemplifies the quality of
the company’s executive leadership and its foundation in advertising and sales.
“I’m a firm believer in the value of building and protecting
an excellent reputation,” Waters stated in a news release. “When I was first
introduced to NUGL and read the company’s philosophy, ‘for the people by the
people,’ it raised my interest. I started to learn more about what NUGL is
building and the company’s long-term goals and thought, I really want to be a
part of this, and so I am. Culture Magazine has been great to me and we plan to
work with them in the future.”
For more information, visit the company’s website at http://ibn.fm/NUGL
About MissionIR
MissionIR is
primarily focused on strategic communications. We have executed countless
communications programs to address the needs of companies ranging from
start-ups to established industry leaders, gaining valuable experience and the
expertise necessary to determine the most effective strategy for any given
situation.
For more information, visit www.MissionIR.com
Please see full terms of use and disclaimers on the Mission
Investor Relations website applicable to all content provided by MIR, wherever
published or re-published: http://www.missionir.com/disclaimer.html
