Internet advertising company SRAX (NASDAQ: SRAX) this morning announced the launch of a new SRAX Social tool for digital marketers and content owners designed to create and promote posts that extend beyond their Facebook page communities. This release is noteworthy as, according to industry reporting, organic reach for businesses on Facebook fell more than 50 percent last year. “Organic reach for brand content on Facebook has rapidly declined leading to strong demand to boost content on the social network and beyond,” Chris Miglino, CEO and chairman of SRAX, stated in the news release. “The ability to boost posts directly from SRAX Social provides digital marketers and content owners a new tool to take advantage of the paid media opportunities on Facebook, while managing social media efforts, most importantly, data across social channels and campaigns, through one platform.” The new tool is the first of many planned monetization opportunities to be integrated into SRAX’s social media management platform, SRAX Social, which leverages programmatic technology and big data to share, schedule and automate social media content.
To view the full press release, visit http://dtn.fm/Fm8hF
About SRAX
SRAX (NASDAQ: SRAX) is an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels. SRAX’s tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the marketing experience into one platform. The company’s machine-learning technology identifies brands’ core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today’s marketing challenges, visit www.srax.com.
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