The National Association of Realtors published an article, entitled ‘Protecting Your Brand Online: Social Media Tips for Real Estate Professionals’ (http://dtn.fm/8uHp8), which highlights the importance of maintaining a strong position within the virtual world. EXPI works through a cloud office environment, allowing brokers and agents to work, attend classes, strategize, and collaborate through a virtual medium while efficiently serving customers in their search for a new home. The company is the first truly agent-owned brokerage, allowing it to increase broker and agent listings and sales while reducing overhead costs.
However, the changing real estate scene is not just about advances in technology. The diversity of future homebuyers is expected to transform the real estate industry as a whole. During the buyer preferences forum (http://dtn.fm/U0vFV), organized by Realtor University, professionals discussed the changing demographics in the U.S., new home preferences, and the livability needs of current and future home buyers. According to the research, nearly every generation has a strong desire to own their own property. The article pointed out that, despite technological advancements, “This tough environment for buyers and sellers further demonstrates the importance of real estate businesses being based on relationships and face-to-face interactions.”
eXp World Holdings combines advanced technology from its cloud-based environment with the value that consumers see from working face-to-face with professionals. Because many future home buyers start their searches online, the company cuts costs by cutting out physical brick and mortar offices, yet maintains a high level of service by navigating the home buying process with clients while giving information and comparative perspective on properties. Agents at EXPI provide local market expertise, negotiating and advocating on their clients’ behalf.
For more information, visit the company’s website at www.eXpWorldHoldings.com
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