Wednesday, December 16, 2015

Content Checked Holdings (CNCK) Nutritionist Provides Potentially Life-Saving Insight for Yahoo! Travel Article

The peanut: a rather inconspicuous snack for the majority of people. However, peanut allergies are among the top eight food allergies in the U.S., accounting for 90% of the food allergies from which 21 million Americans suffer. However, peanut allergies tend to be the most severe and are likely to cause a serious, or even potentially fatal, allergic reaction. For individuals with food allergies, the best strategy for their safety is to completely avoid the culprit, although that’s not always an easy prescription to fill.

Yahoo! Travel recently published a heart-rending article about two children and their accidental interaction with peanuts – one of them fatal. The title of the article, “Big Debate: Is it OK to Bring Peanuts on a Plane?”, demonstrates the danger of bringing food allergens that are known to cause fatal reactions in a public setting, and how we can take others’ risks into consideration, especially when traveling.

Read the full article here: https://www.yahoo.com/travel/big-debate-is-it-ok-1291594081484854.html

Among many medical professionals and experts to chime in on the article is Tara Zamani, a Nutritionist for Content Checked Holdings Inc. (OTC: CNCK), the developer of a family of apps specifically designed for people with specific dietary requirements. While the majority of airlines no longer serve peanuts, there are currently no laws prohibiting passengers to bring nuts on board.

Zamani suggests a few easy precautions peanut-munching passengers can take to alleviate the risk of accidentally contaminating a traveler with a peanut allergy.
“Keep peanut butter in a closed container. If you want to use it as a spread, prepare your sandwich prior to coming on to the plane, wrap it in foil, and put it in a Ziploc. It’s best to ask your neighbors if they have allergies. If so, change seats if you plan on consuming what they’re allergic to,” she says.

Zamani’s comments, in addition to those of Content Checked’s other Nutritional professionals, are becoming increasingly recognizable in food and health-related articles. The company has continued to gain traction as not only the developer of an impressive suite of apps, but also as a reliable and respected source for food and food-related information.

Consumers set their food allergies or intolerances on the Content Checked apps, and simply scan the barcodes of whichever items they are considering purchasing. The app then tells the user whether or not the product in question is suitable based on their dietary restrictions. If the product is not suitable, the app suggests alternatives, similar products free from their allergens. This connection between consumers/users, food products and food manufacturers at the point-of-purchase is the basis of Content Checked’s business model – a highly engaged platform that educates consumers in need of recommendations for products that fit their dietary restriction profile.

Zamani’s commentary on in-flight allergens potentially exposes the Content Checked brand and expertise to Yahoo! Travel’s roughly 57.2 million unique monthly visitors. Additionally, Content Checked is hyperlinked in the article, making it easy for readers to click through for more information about the apps or Content Checked itself.

“This feature is great as it continues to elevate Content Checked’s status while getting it in front of a huge consumer audience,” Content Checked CEO Kris Finstad tells MissionIR, part of the DreamTeamNetwork (DTN). “We are continuing our outreach efforts and also constantly scanning for additional features.”

For more information visit www.contentchecked.com

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