Unlike the United States, China currently boasts several
social networks with more than 100 million active users. These platforms serve
a collection of different purposes ranging from messaging and video sharing to
blogging and ecommerce, and this diversity of usage creates an opportunity for
new entrants with a unique commerce or communications offering to gain market
share despite the existence of established competitors.
In 2014, the China Internet Network Information Center
reported that there were roughly 618 million internet users throughout the
Asian nation, representing a penetration rate of approximately 46 percent.
Among these internet users, over 90 percent have a social media account. For
comparison, just 67 percent of U.S. internet users engage in social media.
However, the opportunity in China extends beyond the ability to reach a large
target audience. According to the Data Center of China Internet, 38 percent of
users claim they are more likely to buy items recommended by other social media
users.
Moxian, Inc. is attempting to capitalize on these favorable
market conditions by developing an innovative social commerce platform
targeting the expansive Chinese market. Moxian+ will allow retailers and
consumers to trade, communicate and locate goods and services while
simultaneously being guided through the use of sophisticated, data-driven
marketing techniques. Moxian plans to deploy its commerce platform in major
metropolitan areas of China, Singapore and Malaysia by the end of the year.
Following its official launch, the Moxian+ platform is
expected to be a comprehensive tool targeting the specific needs of
brick-and-mortar businesses with internet and mobile-enabled business
intelligence. While the platform will primarily connect and promote interaction
of businesses and consumers online, it will also promote improved interaction
across a full range of traditional sales channels.
Moxian+ is expected to serve as a sustainable source of
revenue for Moxian, as the company will utilize advertising and membership fees
in exchange for its services. While the majority of merchants are expected to
subscribe to a basic program with a flat monthly fee, the platform will also be
capable of addressing more complex requirements in exchange for additional fees
commensurate with the value-added benefits.
For prospective shareholders, Moxian’s efforts to break into
the expansive social networking and ecommerce markets of China could foreshadow
an opportunity for the company to promote strong financial growth for the
foreseeable future. Look for Moxian to continue progressing toward the official
launch of Moxian+ in the weeks to come.
For more information, visit http://ir.moxian.com/html-en/
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
