The age of electronic payments
has dawned. As companies continue to evolve increasingly diverse and accessible
means for consumers to interact with the point-of-sale systems of merchants,
the market is primed to provide explosive growth opportunities to well-positioned
mobile payment solutions providers. Net Element, Inc. (NASDAQ: NETE), through
the recent announcement of its plans for Europay, MasterCard and Visa (EMV)
chip-enabled payment solutions, is focused on asserting itself at the top of
the market.
It’s easy to see that the
company could be on the verge of big moves in the vital payments market. In
addition to expanding its mobile payment technology through the acquisition of
PayOnline and implementing Apple Pay compatibility on all of its U.S. point-of-sale
terminals last year, Net Element also eliminated $15.9 million of debt
obligations and surpassed the 1 million recurring mobile subscriber milestone,
reinforcing the company’s status as a growing force in the global payments
market.
“Now that we have strengthened
our balance sheet by eliminating most of our debt and created a restructured
operational foundation, we can advance our plan to grow market share,
accelerate sales and expand profitability,” commented Oleg Firer, Chief
Executive Officer of Net Element.
If recent moves are any
indication, the company’s plan for increased market share could already be
underway. Net Element’s recently announced partnership with TAS Group to
develop EMV solutions, card management systems and mobile payment technologies
for vital markets around the globe should give the company a clear conduit for
continued growth both domestically and internationally.
In the United States, the
promotion of TAS Campus, which is designed to make campus payments faster and
more secure, looks to be a potential game-changer for students around the
country. In Latin America, the company’s upcoming Unified Duex Card, which
opens the door for more affordable and effective payments by migrant workers
back to their home countries, gives Net Element improved access to another
essential evolving payment niche.
With so many areas to grow, the
future looks bright for shareholders of this global payments-as-a-service
provider. As the electronic payments market continues to evolve at record
rates, look for Net Element to continue establishing itself as a top mobile
payment solutions provider in 2015.
For more information, visit
www.netelement.com
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