Viggle is an entertainment
marketing and rewards platform with an app that rewards members for watching TV
shows and discovering new music. The company has developed innovative ways of
building awareness and driving consumer action through targeted ad engagements,
interactive units, holistic media, and experiential marketing programs.
Viggle Points are redeemed via the
Viggle app or on Viggle.com for TV show, movie and music downloads. Media
companies and brands benefit from this rewards model by leveraging the
opportunity to promote content to drive audiences to specific programming and
events, and to reach targeted and verified audiences.
Wetpaint, Viggle’s online
entertainment and celebrity news destination, provides content specifically
geared toward the 18-34 female demographic. Established in 2010, Wepaint has
become a Top 10 entertainment Web destination for millennial women. Wetpaint uses
its proprietary Social Publishing Platform to share the right content with the
right audience, adapting to changing audience interests and social networking
trends. The platform converts traffic-to-ad revenue by presenting advertisers
with loyal, segmented audiences.
NextGuide is Viggle’s technology
designed to help consumers search for, find and set reminders for TV shows and
movies. NextGuide helps TV networks reach and engage their audience through the
entire lifecyle of the show – from production and promotion to airing and
streaming/on-demand. The technology is available for 80 shows across four major
TV networks and provides 50% market coverage for Remind-to-DVR service through
Comcast, DIRECTV, DISH networks and Rovi.
Additionally, Viggle’s Choose
Digital subsidiary is a digital marketplace platform that allows companies to
incorporate digital content into existing rewards and loyalty programs in
support of marketing and sales initiatives.
Viggle recently expanded its
rewards program through a partnership with M-GO, a premium digital video on
demand (VOD) service and joint venture between Technicolor and DreamWorks
Animation. The rewards provides Viggle members with access to an extensive
library of content that includes current and popular TV shows and movies,
classics, as well as pre-order season passes for new shows. In addition, new
movie releases are often available two weeks before they come out on DVD.
“This is a major step forward in
the value proposition of a Viggle account … We are capitalizing on the consumer
trend of enjoying movies and TV on demand. This is a natural and important
evolution for the Viggle brand,” Greg Consiglio, president and COO of Viggle,
stated in news release announcing the M-GO partnership.
As of September 2014, the broader
Viggle Platform had total reach of 26.2 million, including more than 7 million
Viggle registered users. Since the platform’s launch in January 2012, Viggle
members have redeemed more than $20 million in rewards for watching their
favorite TV programs and listening to music. The company continues to expand
its offering, thereby strengthening its position in the rapidly growing
consumer rewards market.
For more information, visit
www.viggleinc.com
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Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
