Yesterday, Local Corp. announced the launch of Exact Match Display. The service is intended for small to medium sized businesses and is powered by Local’s rich media platform, RAMP, which was launched in November of last year.
Local is focused on connecting traditional brick and mortar businesses with their customers online via digital marketing techniques such as local rich media, business and product search, and social media. Local states that their company serves a million customers a day through their flagship websites, Local.com and Spreebird.com, as well as over 1,000 regional media sites.
The new Exact Match Display service is a part of Local’s suite of marketing products. The service provides customizable ads that a client company can display on websites or mobile devices, with each ad being produced within RAMP. These ads can include company logos, contact information, and client-specified keywords.
“Exact Match Display ads are powered by RAMP and fulfilled on our OCTANE360 platform. This represents another example of the integration of our recently acquired assets,” said Michael Sawtell, president and COO of Local Corporation. “Exact Match Display provides our SMB subscribers with high quality display ads, which can be distributed on Local.com, our network of more than 1,000 regional media publishers, or on third-party ad networks.”
“While SMBs continue to embrace online advertising, many of them don’t have the budget or resources to develop and manage online ads themselves,” said Mark Wallin, VP of product for Local. “With Exact Match Display, we’re providing sophisticated and highly targeted display ads for local businesses to build brand awareness and drive consumers who are searching for their local products and services online and via mobile devices.”
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