- Increased
number of registered BIGtoken users to 15.9 million in six months
- Invited
to be a board member on the Interactive Advertising Bureau (IAB) Data
Policy Board
- Deloitte
Tech Fast 500 Winner
- Member
of the Russell Microcap® Index
- Sold healthcare
vertical, SRAX MD, for a $43.5 million consideration, retaining 31%
ownership in new SRAX MD entity; 2017 revenue was $8 million out of $26
million
- SRAX
revenue potential for BIGtoken projected at $400 million by January 2022
- Worldwide
spending on big data and business analytics solutions reached $166 billion
in 2018 and is projected to surge to $260 billion by 2022
- Financial
highlights for Q2 2019 include an increase in total gross margin to 55% in
the second quarter, compared to 42% in Q1 2019; vertical revenue increased
132% in Q1 2019 in year-over-year growth
- Raised
$1 million at $5 per share in a private placement to support the launch of
BIGtoken across Asia
- Raised
$7.8 million: $6.7 million from a registered direct offering and $1.1
million from warrant conversion
- Raised
$5.5 million from a registered direct offering, subsequent to quarter end
SRAX Inc. (NASDAQ: SRAX) is a digital marketing and
consumer data management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and their characteristics across marketing
channels.
Through its BIGtoken platform, SRAX has developed a
consumer-managed data marketplace where people can own and earn from their
data, thereby providing everyone in the internet ecosystem choice, transparency
and compensation.
SRAX’s tools deliver a digital competitive advantage for
brands in the CPG, automotive, investor relations, luxury and lifestyle
verticals by integrating all aspects of the advertising experience, including
verified consumer participation, into one platform.
SRAX Verticals
- SRAX
Core: SRAX Core is a custom digital media management platform
that enables brands and agencies to surpass the challenges of omnichannel
marketing campaigns. It offers one comprehensive dashboard to manage
digital media campaigns, inventory and reporting.
- SRAX
Social: SRAX Social is a free social media management tool that
makes it easy for brands, agencies and individuals to grow their digital
presence. It offers free and unlimited users, Facebook auto boosting, and
a custom analytics dashboard. Its managed services team can also build and
execute marketing plans for your unique specific needs.
- SRAX
IR: SRAX IR unlocks stock buyers’ behaviors and trends for
issuers of publicly traded companies. The platform provides insights on
shareholders and market makers, investor relations management, shareholder
outreach tools and data-driven marketing.
- SRAX
Auto: SRAX Auto unlocks auto intenders’ data to create measurable
connected experiences on the road to purchase. It offers proprietary auto
intender profiles, multi touchpoint communication and custom
location-based ads.
- SRAX
Shopper: SRAX Shopper delivers a cross channel, premium digital
experience at scale to high value shopper audiences. It offers proprietary
shopper profiles, cost per click pricing, and custom text and add to cart
ad units.
- SRAX
Lux: Launched in June 2019, the SRAX Lux platform targets and
reaches luxury consumers at luxury retail stores, high-end art, music,
film, fashion and sports events, across all consumer devices.
BIGtoken
BIGtoken, available for download on the App Store and Google
Play, revolutionizes data collection. BIGtoken is a platform that creates a
secure and transparent environment for consumers to own and earn from their
data. To date, there are 15.9 million BIGtoken registered users worldwide.
The optimization and monetization of data is a
multibillion-dollar business. Worldwide spending on big data and business
analytics solutions reached $166 billion in 2018 and is projected to surge to
$260 billion by 2022. BIGtoken’s consumer vision is committed to delivering
choice, transparency and compensation to the individual.
Through BIGtoken, consumers earn rewards when they opt into
sharing their data and when that data is purchased. Consumers decide what data
is shared, who can buy it and how it’s used, and advertisers reach real,
responsive audiences. The benefit of this is two-fold: consumers know how their
data is used and advertisers gain verified consumer data for targeting.
Users of the BIGtoken app can officially be paid in cash or
gift cards in exchange for giving brands access to their anonymized data,
answering questions, checking into locations, recruiting new members, and more.
Users can deposit their earnings directly into PayPal accounts or be paid through
gift cards from favorite retailers such as Walmart.
SRAX has also partnered with several high-profile, nonprofit
associations to provide BIGtoken users the ability to donate their earnings.
Partnerships include the American Heart Association, dedicated to fighting
heart disease and stroke; HealthCorps, which helps high school students make
better choices about health and physical fitness; and the ALS Association,
which recently launched its Challenge Me campaign.
International Expansion
BIGtoken is formally launching into several international
markets and partnering to foster local support. SRAX recently signed a joint
venture with the Yash Birla Group to launch BIGtoken in India. Based in Mumbai,
the Yash Birla Group, one of India’s largest conglomerates, has diversified
interests in consumer and industrial products.
The partnership will bring BIGtoken’s platform to India,
which has a digital population of 627 million. The India digital advertising
market is $3.6 billion and is set to grow at a compound annual growth rate of
32%, making it one of the largest growing digital ad markets in the world.
SRAX Mexico is led by Moe Avitia, who has more than 18 years
of experience in business development and building high-tech teams. SRAX Mexico
includes a team of 90 employees, including 70 engineers.
BIGtoken Europe is currently evaluating data centers in
individual countries for privacy laws.
Leadership
Christopher Miglino is CEO and founder of SRAX. He has spent
the past 20 years working in the digital advertising space and has successfully
launched and sold two internet companies. Both of these companies were sold to
publicly traded companies on the NASDAQ. He has a detailed understanding of how
technology interacts with brands.
Kristoffer Nelson is COO of SRAX and a founding member of
BIGtoken. With over 15 years of technology and creative business experience,
Nelson has been a guest speaker for Loyola Marymount University among other
academic institutions, the National Association of Broadcasters, the IAB and
numerous other professional and media organizations.
For more information, visit the company’s website at
www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at
http://ibn.fm/SRAX
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